AFC-Holcroft Announces the Promotion of Mahdi Dhaini to Aftermarket Sales Engineer
Strengthening our commitment to aftermarket support and customer success
AFC-Holcroft is pleased to announce the promotion of Mahdi Dhaini to the position of Aftermarket Sales Engineer, effective August 31, 2026. In his new role, Mahdi will report to Adam Woelber and will work directly with customers to support the continued performance and reliability of their heat treating equipment.
Since joining AFC-Holcroft as an Electrical Controls Project Engineer, Mahdi has consistently demonstrated outstanding technical expertise, a customer-first mindset, and a willingness to take on new challenges. His experience in controls engineering, PLC programming, HMI development, automation systems, and project execution has made him an important contributor to AFC-Holcroft's engineering team.
Supporting Customers Throughout the Equipment Lifecycle
As Aftermarket Sales Engineer, Mahdi will focus on helping customers maximize the performance and longevity of their heat treating systems through:
OEM replacement parts
Field service support
Equipment rebuilds
Controls modernization and upgrades
Technical troubleshooting
Process improvement recommendations
By combining deep engineering knowledge with a practical understanding of customer operations, Mahdi will help manufacturers improve equipment reliability, reduce unplanned downtime, and extend the service life of their investment. This expanded role reflects AFC-Holcroft's ongoing commitment to delivering responsive, knowledgeable aftermarket support long after equipment installation.
Investing in Customer Success
Heat treating operations depend on reliable equipment and experienced technical support. As manufacturers continue to modernize existing production lines, AFC-Holcroft remains committed to providing the engineering expertise, OEM parts, and service capabilities customers need to keep their operations running efficiently.
Mahdi's promotion further strengthens AFC-Holcroft's ability to provide expert guidance for both legacy systems and modern equipment upgrades, ensuring customers receive practical solutions tailored to their specific operational needs.
Congratulations, Mahdi