AFC-Holcroft Unveils New Brand Identity and Relaunched Website
A new look for AFC-Holcroft. The same trusted experience. As part of the continued evolution of the Aichelin Group, AFC-Holcroft is proud to announce the relaunch of its brand identity and website, designed to provide customers with an improved digital experience while reinforcing the company’s long-standing commitment to reliable heat treatment solutions and customer support.
The newly redesigned website, available at www.afc-holcroft.com, was developed to make it easier for customers to navigate AFC-Holcroft’s technologies, explore heat treatment solutions and connect with the right experts for their specific applications and production requirements.
The relaunch reflects a broader modernization initiative across the Aichelin Group, creating a more consistent and contemporary brand presence while preserving the qualities customers value most: trusted relationships, local expertise and dependable support backed by the strength of an international organization.
“When production requirements become increasingly complex, accessing the right expertise and information should be simple,” said Marty Poljan CEO of AFC-Holcroft. “This new platform helps customers more easily find the technologies, solutions and contacts they need, while maintaining the same level of experience and support they have always relied on.”
While AFC-Holcroft’s visual identity has evolved, the company’s core focus remains unchanged:
• Reliable heat treatment solutions
• Long-term productivity and operational value
• Strong customer partnerships
• Deep process knowledge and application expertise
• Local support with global resources
For decades, AFC-Holcroft has supported manufacturers with heat treatment systems designed to perform reliably every day in demanding industrial environments.
The new website represents the next step in strengthening how the company communicates, supports and collaborates with customers worldwide. Customers, partners and industry professionals are invited to explore the relaunched website and discover the next chapter of AFC-Holcroft.